From the heart

Four black teens in Philadelphia with nothing other than weekly tranpasses and opinions. Still, the criticism and general interpretation seem to change from day to day regardless of aforementioned teens consistency.

Whatever. We're not doing anyone some terrible injustice, and we don't claim to be changing the world or enlightening the folk beyond belief or recognition. Credences, food for thought, images, a few laughs here and there, and opinions are all that we can offer you. Whether you choose to accept or decline, you are here, as are we, daily.

To face the rain or sunshine, parade or riot, cookout or Saturday detention..We ride Septa.

- Til' the very end, Nya Ari, Samir S, Trent XIII, and Hez

Monday, March 2, 2009

CHIT



*DISCLAIMER*
We are not a clothing line; We are a Brand!!!

CHIT LIFE

Every which way that you turn new "brands" emerge, only to dissapear or to be categorized with the others in a few short years. What seperates the likes of Crooks & Castles,American apparel,J.Crew,Supreme,and chit from the H&M'S,Urbanoutfitters,and obey's is a believable mission statement. A mission statement should depict a lifestyle and clearly render a set of ideals and beliefs.
Without any of this a so called "brand" cannot be delineated from the next "brand". Still,nothing is new under the sun and ideals belong to whoever understands them.
That's where creativity comes into play. Any spin on an ideal,be it a clothing line,a set of writings,a photography album,or a cook book. The spin must manifest the root ideal. Any "brand" that finds a way to do this is not limited to clothing,photography,writing,food, or sneakers.The brand that manifests a set of ideals and beliefs is a lifestyle.

Creativity helps innovate trends,bitches.



.N ari
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